Jingdong released VR/AR strategy China VR or ushered in an outbreak

VR (Virtual Reality) and AR (Augmented Reality) are the two hottest words in the current technology field, one that completely replaces you into the virtual world and one that takes the virtual world into reality.

On September 6, IDC and JD.com jointly released data showing that the Chinese VR market will usher in the fourth quarter of 2016. Jingdong announced the VR/AR strategy on the same day, and joined more than 30 VR/AR upstream and downstream enterprises to establish the first VR/AR industry promotion alliance in the global e-commerce field.

The data shows that the VR/Cardboard market is growing rapidly, with sales exceeding one million in a single quarter and increasing shipments, which is expected to break out in the fourth quarter. However, 32% of people who have purchased VR devices believe that lack of content is the main problem, while 25% feel that the user experience is poor. Faced with such problems, Zhang Chen, CTO of Jingdong Group, said that the first VR/AR industry promotion alliance in the global e-commerce field has combined more than 30 VR/AR upstream and downstream enterprises. Zhang Chen said that JD will also provide a unified modeling tool that allows users to create uniform standard e-commerce applications and VR/AR content, and reduce modeling costs.

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