Electronics industry: LED display industry communication is both

The development of LED display is becoming more and more mature. LED display is a terminal application industry with early development, rapid development and mature technical solutions in the LED industry. In 2009, the domestic LED display industry market scale has exceeded 10 billion yuan, of which full-color LED display can achieve more vivid and rich display effect, with the recent significant increase in cost performance, full-color display has gradually become LED The mainstream products of the display screen, the domestic full-color LED display industry scale was 6.565 billion yuan in 2009. It is expected that the LED full-color display market will maintain a growth rate of around 30% in 2010-2013.

The market attention will gradually increase. In 2009, 27 of the domestic LED display companies have annual sales of over 100 million yuan, and at least 3 companies have annual sales of 400 million yuan. The successful listing of Lehman Optoelectronics has increased the market's attention to the LED display industry. Larger domestic LED display companies such as Shenzhen Lianjian Optoelectronics and Shenzhen Zhouming Technology are also actively preparing for the listing. It can be said that the LED-related enterprises in the A-share market will be more complete in the industrial chain distribution in the future.

The display screen is still an important development market for domestic LED enterprises. As an important application of LED technology, the LED display market is mature and the market demand is growing steadily and rapidly. At the same time, domestic LED display companies are rapidly emerging, providing upstream LED chips and packaging companies. With good development opportunities, Silan Microelectronics Shilan Mingxin is able to achieve rapid development in recent years by deepening the LED display market and expanding its market share.

Brand scale barriers have formed LED display screens need to use a large number of LED dies as display units. With the development of LED display screens in the direction of ultra-long, ultra-wide and super-large screens, it is inevitable that the LED dies will be illuminated, color-consistent and reliable. Sex and supporting suppliers have further requirements for supply, which has formed a brand and scale barrier for upstream LED chips and packaging manufacturers. Foreign LED manufacturers have a leading edge in this field, especially in the high-end display market, but the overall strength of domestic chip and packaging companies is strengthening, and the localization process is accelerating.

Oversupply risks need to be treated differently. The current market is generally worried that after the large-scale expansion of the LED chip industry in 2009-2010, market competition intensified in 2011, and chip supply is over-squeezing the profit margin of chip manufacturers. We believe that it needs to be differentiated according to the target end market. Since LED displays, especially high-end displays, have high requirements for upstream supplier brands, scales, and product cost performance, the profit prospects of upstream chip companies will not be overly impacted by industry expansion, and they can remain optimistic.

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