Application of spotlights in commercial space

The lighting light line is soft and graceful, which can not only play a leading role in overall lighting, but also partially purchase light and set off the atmosphere to make people feel like they are in a dreamlike, picturesque, dance-like atmosphere. Students fully enjoy the satisfaction and superiority of social civilization and scientific and technological progress. The artistic conception of the spotlights of the spotlights can make people feel like they are floating in the clouds and steaming Xiawei. When used together with the ceiling lamps, they will be "the stars and the moon"; when used by the group of spotlights, it will be like "the Eight Immortals crossing the sea"; When the lamp is used alone, it is "a unique show." With the infinite charm and illusion of spotlights, we will delve into the application of spotlights in commercial space.

Spotlights highlight the advantages in commercial photos

Spotlights are very strong and unique in terms of space, color, and reality. It is a new trend and has a comparative advantage compared to other lamps. No matter whether it is heavy or understated, it is elegant and graceful, with gorgeous space and mood, and it can always become new and always full of fun, beautiful and beautiful. Its characteristics are mainly reflected in: (1) Power saving: the reflector of the spotlight has a strong refraction function, and the power of about 10 watts can generate strong light. (2) Concentration: The concentration of light can highlight or emphasize an object or space, and the decorative effect is obvious. (3) Comfort: The color of the spotlight is close to the natural light, and the light is reflected on the wall without glare. (4) Many changes: small bulbs can be used to make different projection effects.

Compared with downlights, spotlights have many advantages. A downlight is a luminaire that is more concentrating than a conventionally mounted luminaire, and is generally used for general or auxiliary lighting. A spotlight is a highly concentrated luminaire that emits light with a specific target. Mainly used for special lighting, such as highlighting a very flavorful or very innovative place. Shanghai interior designer Luo Xiang said that "spotlights are lights that are installed in a small space, such as in the wall and showcase. It has the advantage of saving energy, because it relies on reflection to increase brightness, Therefore, only a small amount of electric energy can generate very strong light. The second is that the light is very concentrated, which can be used to highlight the decoration of a certain place in the room, and can also increase the three-dimensional feeling. The third is that the light is softer and closer to daylight. So it won't irritate people's eyes. The last one is to use the spotlights to make different light shapes, adding a sense of decoration to the interior."

The spotlights can basically be divided into two categories. The first type is the lower illumination lamp, which is only used for illumination, so the general light is not too bright, and is generally installed in a relatively concealed space, such as: under the ceiling, in the hall, corridor, etc. Wait. The lower illumination lamps can be divided into two types: full-buried and semi-hidden. It is characterized by concentrated light, soft, varied shapes and versatility. It can also be used to set off other decorations. For example, installing a spotlight on top of the showcase can not only highlight the shape of the product, but also attract people's attention. The second category is rail spotlights, which are characterized by a variety of colors and shapes. Most of the track spotlights are made of metal or ceramics, so the color changes can be rich, pure white, gold, silver, black and so on. It is a typical modern genre lighting without a main lamp and without a predetermined mode, which can change the indoor lighting atmosphere. A rail system is mounted on the top or wall of the store so that the mini spotlight can be illuminated autonomously at various angles. If a series of small spotlights are set up, the light can change into a wonderful pattern. Since the small spotlights can freely change the angle, the effect of the combined lighting is also ever-changing.

Spotlights are the best choice for commercial lighting

For the commercial lighting market, the uniqueness of its products needs to be reflected by excellent lighting, so it pays attention to the application of local lighting, and the spotlights are the best choice for local lighting. Therefore, in commercial lighting, shooting The lights will take the lead. According to the magazine's several market research statistics on chain fast food restaurants, clothing specialty stores, jewelry watch stores, cosmetics stores, cake shops, optical shops, supermarkets, etc., the application of spotlights in specialty stores accounts for an average of about the total. 33% of the amount of light is enough to indicate the importance of spotlights in commercial lighting.

According to the survey, the total number of lamps used in clothing stores in Guangzhou Tianhe City reached 100,000. During the investigation of the use of different types of lamps, it was found that the use of spotlights was the highest, accounting for more than 50% of the total lamp types. The use of lamps in Guangzhou Zhengjia Square shoe store is very close to the survey results of Tianhe City clothing store. The usage rate of spotlights is still the highest, accounting for more than 50% of the total lamp types. The lighting fixtures of the clothing store are mainly the top track spotlights, the spotlights and fluorescent lamps specially for the garments. In the clothing store of Juntai Department Store, although the number of spotlights is slightly less than the number of spotlights in Guangzhou Tianhe City, it still accounts for the largest proportion of the total number of lamps, about 1/3 or so. The number of spotlights even reached 80%. In the clothing store of Shenzhen Tianhong Shopping Mall, the spotlights are still the main characters, accounting for 2/3 of the total number of lamps used, and the spotlights installed by individual merchants have also reached more than 80%. From here, we can see the importance of spotlights for clothing stores and the considerable importance that clothing stores place on spotlights.

The spotlight in the jewelry watch store leads the show. Among them, in Guangzhou Zhengjia Square jewelry watch shop, spotlights are the main characters in the lamps, accounting for about 1/4 of the total proportion, and the spotlights of individual shops account for 80% of the total number of lamps used in the pavement. In the supermarket lighting, the spotlight has also become the protagonist, and the application is very extensive. No matter which supermarket is the top four supermarkets, as long as it involves partial highlighting, the spotlights will be the first choice. The spotlights become the darling of the supermarket's partial highlighting. China Resources Van has 50 large spotlights, 85 more good and 100 best. 55 were used, and the least used Wal-Mart used 22 spotlights. In Guangzhou cosmetics store, track-type spotlights are the most popular. Compared with the in-line downlight, the orbital spotlight is close to natural light, and has the characteristics of energy saving and diverse personality. Its usage in the cosmetics store is equivalent to that of the downlight, occupying 31% of the total amount of lamps. . In the eyewear store, spotlights are often used as the main luminaire for such lighting because of their flexibility. The light column of the spotlight illuminates the product at different angles, which produces different effects. The light from one side is better than the light from the front or the back to better reflect the structure, texture and color of the glasses. This is a luminaire designed to highlight the characteristics of the product and attract customers' attention. In addition, the spotlighting of the optical shop is also used in showcases to enhance the brand's unique effects. For example, in the position of the exhibition booth of Optical88 optical shop, the directional beam illumination is used to show that the glasses are bright and magnificent.


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