September 1 news, according to Bloomberg News, sources said that Apple and Hollywood executives on the Apple TV to provide exclusive programs for negotiations, Apple proposed investment in the production of original series. Since the negotiations were conducted in private, these individuals requested anonymity. They said that Apple has not yet decided whether to continue negotiations.
With original programming, Apple will transform from one of the top entertainment retailers to the richest producer and provide premium content for planned live TV services. Next week, this maker of iPhone and Mac computers in Cupertino, Calif., will release new Apple TV set-top boxes along with iPhone6s.
This may pose a new threat to the pay-TV industry, as young consumers use online services such as Netflix and Google YouTube to watch videos, while older viewers reduce spending and the TV industry is experiencing a churn of users. At the same time, Apple will also challenge existing online streaming companies such as Netflix, Amazon and Hulu. These three companies are the foundation of Apple TV's current services.
In response, Apple spokesman Tom Neumayr declined to comment.
Sources said that Apple hopes to fund a group of high-profile television dramas rather than 1-2, and the company hopes to cooperate with the stars of the BBC popular show Top Gear. Analysts and executives have long speculated that Apple may fund programming or acquire movie companies. So far the company only produces mobile phones, tablet PCs and PCs.
However, Apple has been in the field of video production. The new application of Apple Music includes some exclusive behind-the-scenes short films. Artists often welcome photographers and photographers to work with them. Apple hired executives to help shoot and produce music videos.
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