Radio and television "suppression" makes the box market less dynamic
As the saying goes, there is no rule that there is no rule. Since June 2014, the SARFT has issued several regulations concerning the regulation of the TV box market, but this has caused the TV box market to develop “turbulent†time and time again.
In mid-June 2014, the Network Division of SARFT directed the Internet TV licensees and issued a letter on the immediate closure of illegal video software download channels in Internet TV terminal products.
In July 2014, SARFT had already ceased to issue integrated licenses, and content service licenses only allowed provincial radio and television organizations to apply normally. Until now, all regular TV box products in the market can only choose to cooperate with seven licensees.
In July 2014, the State Administration of Radio, Film and Television republished a document requesting that some Internet TV integrated broadcast control platforms cancel the time-shifting and viewing functions of TV stations directly provided in integrated platforms.
In July 2014, and still in this month, SARFT issued the most stringent order for Internet TV. It not only required overseas TV dramas and micro movies to be rolled out within one week, but also indicated that unapproved end products are not allowed to be pushed. To the market.
In October 2015, it was reported that Radio and Television interviewed the licensee again and requested the licensee to strictly implement a number of new policies. The offenders may be repossessed.
The above is the author's summary of some SARFT regulations on the management of some of the box, radio and television have previously released an Internet TV 181 document, which also involves the Internet TV box market and product specifications, interested users are also Can search to find out. In general, the SARFT has continuously lent to further regulate the TV box market. This measure is to some extent make the Internet TV box market less dynamic, but this is also a pros and cons. We can not talk about it in general. In my heart, I judge myself.
Box grows from barbarism to homogenization
Before SARFT did not “spoil†the Internet TV box, many people criticized Internet TV boxes as being too wild. They had low manufacturing thresholds, and they were able to insert software that provided various video contents. Manufacturers, many cottage Internet TV boxes can receive TV channels from all over the world. This has to be amazing.
The cottage box becomes less
Or it is this savage growth trend that makes consumers feel that the TV box market is very confusing. After the rectification of the Internet TV box market by the SARFT, the TV boxes purchased by everyone in the regular channels are all equipped with fixed 7 The product of the content of the home-licensee provider is just like this. The Internet TV box market seems to be more homogenous, and manufacturers will undoubtedly need to continue to innovate in other areas in order to find new sales explosions. What did the vendors do?
How do manufacturers create differentiated advantages?
1, first start with the appearance
Whether or not the appearance looks good may be the first factor that many consumers consider when purchasing digital products. People who do not look good even if they don’t want to buy are not rare. For TV boxes, because the content is not very selective. Therefore, many television box manufacturers began to work hard on the appearance of their products in order to design products that meet the public's aesthetic and have outstanding practicality.
So we can see in the market TV boxes that can be hung on the corners of TVs, TV boxes that look like a pyramid, TV boxes like eggs, and boxes that are made of cobblestones. These boxes abandon traditional boxes. The shape design gives people a bright feeling in appearance design, which is also a lot of television box manufacturers easier to obtain a breakthrough.
2. Design products for different people
Internet TV box products are indeed more suitable for young people who can't live without the Internet at the beginning of the market. However, as time goes by and the market develops, young people are not keen to watch TV shows, tablet computers, Mobile phones and computers are undoubtedly the main channels for young people to watch video programs.
Therefore, TV box products are being strictly supervised by broadcasting and television. TV box manufacturers are also designing television box products suitable for specific groups of people for everyone to choose from, such as television box products designed specifically for distant parents, products that can achieve content customization, Designed specifically for mothers, the product's design is refined to every group, and it is undoubtedly easier to hit consumers' needs.
3, to create more diversified functions
The Internet TV box is not just a product that can only watch TV programs. Many manufacturers add somatosensory games to the TV box, support the family to sing K, 3D screen output, and wireless projection screens. These auxiliary functions are also developed. Will not be subject to radio and television control, but also make these boxes with multiple functions become more competitive.
4, to improve the user experience is the king
It is an inalienable fact that the Internet TV box is supervised by the SARFT. When the box can grow wildly, there are not many boxes that can maximize the user experience. Now that the market has been standardized, various manufacturers will undoubtedly have better efforts to improve. User experience, after all, even if the content tends to be homogenous, it does not mean that there is no content to look at, but the contents must comply with regulations. With the improvement of the hardware level, the configuration of the TV box will continue to develop. In terms of fluency and user-friendly design, it is really necessary to intensify efforts. This can undoubtedly be considered as a differentiated competitiveness.
Good product, still many people buy it
Although every time we talk about SARFT's standardization and management of certain industries, we may all feel uncomfortable, but from the perspective of the market situation after the box was regulated and managed for more than a year, the sales of TV box products are still hot. The e-commerce portal TV box product still has a very strong sales volume, which also shows from the side that the demand for Internet TV boxes is still strong. As long as the products are good, some people will surely buy it.
Edit summary:
Broadcasting and TV are not terrible. SVA has the right to manage and standardize the TV box market. Each manufacturer naturally has to abide by the regulations and make better products within the regulations to win more markets. In 2014, Radio and TV continued to reorganize the TV box market. After the regulation of television box products, we have also seen the efforts made by manufacturers. Each manufacturer is trying to create its own differentiated advantages. The final benefit is still consumers, but I still hope that Within a reasonable range, SARFT can gradually relax the management of Internet TV boxes according to the development of the market to cater for the needs of development.
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