The new home retail brand “America’s Home Insurance†recently completed a financing round of 2 million angels invested by Zhang Dazhong, Chairman of the Gome Board of Directors. It is reported that the current round of financing will be used to dig the content, solidify the veracity of fans and build a channel system.
U.S. Home Insurance was established on March 25th, 2016, focusing on the new retail space for homes. Its main services include "Real-Life Engraving" of roaming real-world VR technology services, and Wu Xiaoshuang Saying Home, home-based IP/KOL short video. .
According to reports, “Real Scene Engraving†has served hundreds of companies and completed more than 3,000 cases, including Dong Yi Ri Sheng, Bo Loni, Duke of York, Harbor House and other head brands, providing more viscous services for later user operations. The content of the current real-life reenactment has reached about 300,000 yuan per month; "Wu Xiaoshuang said that home" from the on-line to the end of October, 2 months time accumulated 145,000 fans and the entire network platform 8 million broadcast.
When Wu Xiaoshuang talked about why he entered the “home new retail,†he said, “The new retail was proposed by Ma Yun at Yunqi Conference last year. I personally agree with it. In essence, online traffic and operating costs are already very high, and books are now The proportion of 3C digital and other standard products online is already very large. It is already saturated, but the trillion-dollar market of heavy service and re-experience, such as home improvement, home, etc., especially in the home, department store, exhibition, wedding and other industries, there are poles Great space for improvement."
At the same time, he believes that consumers value the most important aspect of experience, whether it is visual experience or collocation experience, which is currently not solved and solved by the entire architecture system. At the same time, these merchants have significant offline rights, traditional marketing methods, and the cost of acquisition. Increasingly, the effect is getting worse.
For the further planning of U.S. home protection in the future, Wu Xiaoshuang shared three ideas: “First, we should form the first phase of the closed loop based on Wu Xiaoshuang Saying Home†and real-life 3DVR. The second is to link these two products online. E-commerce has opened up, launched strict selections and other products to achieve the first test of new retail sales; then, to open a new offline retail experience shop for the new middle class, this experience shop will completely subvert the traditional home stores, truly around life The industry flag for ways to upgrade consumption and living."
With the rise of new middle class, they have a new aesthetic, a new way of life, and more personalized needs. The reality is that there are many problems in technology, experience, and service in the decoration and home market, such as non-standard and inefficient. The demand of consumers has been escalated, and service providers still use old thinking and products to serve. Therefore, it needs an IP that understands both the new middle class and professional industry knowledge and experience, as well as behind the strong supply chain support. For home insurance, it may be an opportunity.
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