Into the largest lighting electrical appliance store in Hongfeng market, in addition to the brilliant lamps, the most impressive impression is the various honors and titles of the wall: the national quality credit AAA enterprise, the Zhejiang Lighting Association outstanding member unit, Ningbo City Integrity business households, Ninghai County consumers trust units...
Regardless of the grade, turnover, and floor space, this lighting appliance store is the leader in Ninghai County Street. To create this piece of heaven and earth, it is an honest man who is not good at words and a duty to be a man - Zhang Xuehua.
From selling
In 1988, Zhang Xuehua, who was just 20 years old, came to Fudan University to study energy-saving lamp technology at his own expense. This institute is the first unit in China to master and promote energy-saving lamp technology. Zhang Xuehua has also become the first batch of technicians in Ninghai to contact energy-saving lamps.
After returning from school, Zhang Xuehua and others joined forces to open a small electrical appliance factory, specializing in the production of energy-saving lamps. The energy-saving lamps they made were very effective in saving electricity and there were many orders. But in the face of such a prosperous situation, Zhang Xuehua is not happy: because they are weak, the life of energy-saving lamps produced is limited, users can save electricity, but not save money. This became their heart
Seeing the energy-saving lamps produced by other powerful manufacturers, the lifespan is longer than their own products. Zhang Xuehua’s heart is bright: “I don’t do my own, specializing in selling other people’s brand-name products. This may be a road 1 and he resolutely retreats. With 17,000 yuan in money, a lighting store with only one storefront was opened in the county meteorological road. Relatives and friends could not say that he was stupid!
Everything is difficult at the beginning, and the goods are purchased by peers. Many of them are cheap goods from Huangyan Road and Bridge. The business is good and the profits are abundant. Zhang Xuehua insisted on taking the brand road, the price is high, and the business is not good. At that time, users in the choice of quality and price, prefer the low price, the quality does not matter: the light, it will shine!
Zhang Xuehua has also been shaken. Until one day, an accident with his peers strengthened his determination to take the brand road.
Lens 1: Gu Yi bought a floor lamp from the farmer's market. Because the connection was too thin, the time burned for a long time, and even the sofa burned out... Although the matter was finally compensated by the manufacturer, Gu lost. Things, but the shock to Zhang Xuehua is quite large, he is more determined the original choice. He believes that the times are moving forward, and the user's buying ideas will slowly follow.
From small to large
The opening of Hongfeng Market, Zhang Xuehua rented 160 square meters of pavement inside, continuing his brand road.
At this time, the market, as Zhang Xuehua expected, many users would rather be more expensive, but also buy good quality lamps. Zhang Xuehua's business is booming, but new contradictions have come: As the market's passenger traffic is getting bigger and bigger, some famous brand lighting companies in the field have come to settle down, and the competition is fierce.
Lens 2: With the change of strain, Zhang Xuehua's eyes are from domestic brands to international famous brands, Ou Pu and other world famous brands Ninghai exclusive introduction, and specializes in the layout of a luxury lighting exhibition hall on the second floor, focusing on the display of high-end lamps of more than 10,000 yuan......
Zhang Xuehua also publicly promised: the store sells goods, if there are quality problems within one year, the package will be returned. There are also some people who bully him honestly and bought it for two or three years, but said that he just bought it and asked for a refund. At this time, Zhang Xuehua always meets the requirements of these people with joy and color. Therefore, he has never been in the face of customers since he opened the store for more than 10 years.
Although honest management sometimes has to "eat loss," the human heart is a steelyard. Many people look at Zhang Xuehua's scale and grades, and do not bargain, buy the lamps. At this time, Zhang Xuehua first settled according to the big market price, and secondly, after the checkout, he gave a discount according to the batch quantity and treated each customer equally.
This year, Zhang Xuehua has set off three more stores, and the business area has expanded to 500 square meters.
From front to back
The bigger the business, the more attention Zhang Xuehua turned from the counter to the after-sales service. He handed over the mall to his wife, Hua Caiqin, and he specialized in after-sales service.
Lens 3: Zhang Xuehua specializes in 4 people, professional door-to-door installation of lamps for customers. Customers who buy goods will have to call back within 3 months to seek customer feedback.
In doing so, is the cost quite large? Zhang Xuehua replied: "Clip is coming" is the same. Some installed electricians asked me to ask for a rebate. If you don't give it, he deliberately said that this is not good, and the quality is problematic. A few people also deliberately smashed the lamps to exchange... I simply made an installation team to benefit the consumers!
There is a Yang in the suburbs of the suburbs, and thousands of picks have bought a ceiling lamp, square. At the beginning, the whole family said that it was beautiful. Later, a few friends came to him to be a guest, saying that it was still appropriate. Yang was shaken, and Zhang Xuehua came here to discuss and ask for a round one. According to the rules of the line, the lamps go out, there are quality problems can be exchanged; if the style does not like, can also be changed within 3 days without installation. Yang's ceiling lamp was installed on the ceiling for more than a month, and Zhang Xuehua still changed him a round shape. Yang was grateful to Zhang Xuehua for his kindness. Later, he introduced many relatives and friends to him to buy lights.
Zhang Xuehua said with emotion: In the long run, honest people do not suffer!
Edit: LC-HY
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