According to the preparatory committee of the Fair, on September 17, the exhibition of the Expo was completed. All the booths were implemented, the enrollment rate was 100%, and the exhibitors exceeded 500. The exhibitors and exhibition areas were all previous Expos. The most. Due to the large number of companies booking large-scale special booths, the Preparatory Committee opened four branded pavilions for the first time. How to stand out among many companies to attract the attention of merchants has become the most considered issue for exhibitors. In the half-month period from the opening of the Expo, what is the current lighting company preparation situation? What are the highlights? A few days ago, the reporter interviewed some of the participating lighting companies.
Qilang Lighting
Booth area: more than 1,200 square meters.
Input costs: more than 4.7 million yuan.
Exhibitors: 90% are the latest development series, introducing some of Europe's top modern lamp brands, the European culture of MOOLLONA products.
The image of the exhibition hall: It is a huge investment to build the MOOLLONA exhibition hall. The whole experience hall is full of humanized ideas. Stepping into it, you will feel a smooth artistic texture, fully mobilize the human vision, and quickly touch the soul. Emotions and thoughts.
Preparation: Qilang has set up a special preparatory team, and through more than two months of intense and orderly efforts, it is now ready.
Activities: Qi Lan's chief brand consultant and professor of the country's top ten planning experts, Professor Hua Hongbing, will give a round-the-face introduction to MOOLLONA at a press conference held on October 19.
Expectation: Through the light fair, show the strength and brand image of Qilang to the whole world, learn, communicate and promote each other with all the peers.
Helibocheng
Booth area: 530 square meters on the third floor.
Input costs: not less than 1 million yuan.
Exhibitors: In addition to releasing new products on the original basis, the categories have also been expanded, home lighting is covered by the whole line, and commercial photos are also launched in due course.
The image of the exhibition hall: the chain stores across the country are physical, and the light expo is a virtual experience store. According to the feeling of the home, the consumers have an immersive feeling.
Preparations: In this year's annual plan, the participation in the Light Expo will be the focus, and preparations will be started from the beginning of the year. At present, all aspects including exhibition hall design, publicity and printing, and staffing are ready.
Expectation: Promote new operating modes and show the effect of lights. I hope that dealers across the country will know more about Helibo.
Australian lighting
Booth area: Bundled with Huayi Group, covering an area of ​​510 square meters.
Exhibited products: Many new products developed by ourselves are unveiled.
The image of the exhibition hall: At the beginning of this year, the company began to plan a new image of design, and in August this year, the official "OKES 2008 overall home image" was unveiled at the exhibition.
Preparations: At the beginning of this year, the company’s lighting policy was put forward at the beginning of the year, and the company paid great attention to it. It took a full three months to prepare new products and modify the plan. Now the company has basically completed preparations. Now the company is now Prepare samples actively.
Expectation: I hope that the Expo will become more and more popular and become a global lighting event.
Oriental lighting
Booth area: 5 booths with an area of ​​502 square meters.
Input costs: several hundred thousand yuan.
Products on display: Mainly in the category series, involving 7 or 8 series and more than 100 styles.
The image of the exhibition hall: the combination of Chinese and Western, attaches importance to the installation of lamps, and the matching products have been carefully matched, focusing on the feeling and taste of light, reflecting the effect of a layout environment. The color tone is based on the main color of the product. In addition to following the previous style, it also makes innovations, and strives to give everyone a fresh vision. At the same time, the exhibition hall is also equipped with western food, coffee, cakes, etc., giving the exhibitors a feeling of being in a hotel, a western restaurant or a gorgeous home.
Preparation: Starting three months ago, the main part has now been completed and details are being stepped up.
Expectation: Let more people know and understand the East, not necessarily how many orders are received, and the image has been promoted to achieve the goal.
Op lighting
Booth area: 280 square meters.
Input cost: about 500,000 yuan
Theme: "Total Energy Saving"
Exhibitors: Opto new products.
Exhibition hall image: embodying the style exhibition hall.
Preparation: At present, all the work is ready, and the construction of the booth will be prepared after the National Day.
Expectation: I hope to showcase the new lighting technology of Op Lighting and promote the concept of “Total Energy Saving†advocated by Op Lighting.
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Qilang Lighting
Booth area: more than 1,200 square meters.
Input costs: more than 4.7 million yuan.
Exhibitors: 90% are the latest development series, introducing some of Europe's top modern lamp brands, the European culture of MOOLLONA products.
The image of the exhibition hall: It is a huge investment to build the MOOLLONA exhibition hall. The whole experience hall is full of humanized ideas. Stepping into it, you will feel a smooth artistic texture, fully mobilize the human vision, and quickly touch the soul. Emotions and thoughts.
Preparation: Qilang has set up a special preparatory team, and through more than two months of intense and orderly efforts, it is now ready.
Activities: Qi Lan's chief brand consultant and professor of the country's top ten planning experts, Professor Hua Hongbing, will give a round-the-face introduction to MOOLLONA at a press conference held on October 19.
Expectation: Through the light fair, show the strength and brand image of Qilang to the whole world, learn, communicate and promote each other with all the peers.
Helibocheng
Booth area: 530 square meters on the third floor.
Input costs: not less than 1 million yuan.
Exhibitors: In addition to releasing new products on the original basis, the categories have also been expanded, home lighting is covered by the whole line, and commercial photos are also launched in due course.
The image of the exhibition hall: the chain stores across the country are physical, and the light expo is a virtual experience store. According to the feeling of the home, the consumers have an immersive feeling.
Preparations: In this year's annual plan, the participation in the Light Expo will be the focus, and preparations will be started from the beginning of the year. At present, all aspects including exhibition hall design, publicity and printing, and staffing are ready.
Expectation: Promote new operating modes and show the effect of lights. I hope that dealers across the country will know more about Helibo.
Australian lighting
Booth area: Bundled with Huayi Group, covering an area of ​​510 square meters.
Exhibited products: Many new products developed by ourselves are unveiled.
The image of the exhibition hall: At the beginning of this year, the company began to plan a new image of design, and in August this year, the official "OKES 2008 overall home image" was unveiled at the exhibition.
Preparations: At the beginning of this year, the company’s lighting policy was put forward at the beginning of the year, and the company paid great attention to it. It took a full three months to prepare new products and modify the plan. Now the company has basically completed preparations. Now the company is now Prepare samples actively.
Expectation: I hope that the Expo will become more and more popular and become a global lighting event.
Oriental lighting
Booth area: 5 booths with an area of ​​502 square meters.
Input costs: several hundred thousand yuan.
Products on display: Mainly in the category series, involving 7 or 8 series and more than 100 styles.
The image of the exhibition hall: the combination of Chinese and Western, attaches importance to the installation of lamps, and the matching products have been carefully matched, focusing on the feeling and taste of light, reflecting the effect of a layout environment. The color tone is based on the main color of the product. In addition to following the previous style, it also makes innovations, and strives to give everyone a fresh vision. At the same time, the exhibition hall is also equipped with western food, coffee, cakes, etc., giving the exhibitors a feeling of being in a hotel, a western restaurant or a gorgeous home.
Preparation: Starting three months ago, the main part has now been completed and details are being stepped up.
Expectation: Let more people know and understand the East, not necessarily how many orders are received, and the image has been promoted to achieve the goal.
Op lighting
Booth area: 280 square meters.
Input cost: about 500,000 yuan
Theme: "Total Energy Saving"
Exhibitors: Opto new products.
Exhibition hall image: embodying the style exhibition hall.
Preparation: At present, all the work is ready, and the construction of the booth will be prepared after the National Day.
Expectation: I hope to showcase the new lighting technology of Op Lighting and promote the concept of “Total Energy Saving†advocated by Op Lighting.
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