Following Xiaomi’s launch of split TV (Tiny TV 3) in October of this year, Samsung’s dual-twenty-two period began to warm up its new split TV. Before that, Storm TV has followed up on split-TV products. The joining of Samsung indicates that split TV will go a step further in scale.
The industry believes that the launch of a new product is not difficult, and it is difficult for the market to promote it on a large scale. TV has been quiet for nearly 20 years since liquid crystal and plasma replaced CRT. Although OLEDs and laser televisions have emerged in the middle, they are difficult to sell at high prices, and the market is rarely promoted.
According to the data report of Ovid Consulting, the retail volume of China's color TV market reached 44.1 million units in 2015, a year-on-year decrease of 1.1%; retail sales will reach 137.1 billion yuan, a year-on-year decrease of 6.2%. The technological innovation dividend of the flat panel display has basically been released. In the TV market, it is time for innovation.
Dong Min, head of Owen Cloud Network Black Power Products, said: "Split TV will become one of the trends in TV development in the next few years because he has really solved two bottlenecks in LCD TVs: one is the thickness, and the other is Sound.†He believes that Millet TV 3 has given the industry an inspiration and an innovative product model, leading the trend is inevitable.
Why Split TV?
Split TV is first shown in product innovation. With the replacement of liquid crystals for CRTs, TVs have become thinner. Now that the thickness has reached a bottleneck, the split has solved this pain point. Before splitting, the thickness of an ordinary 55-inch TV is about 15mm-25mm, and the thinnest TV is only 9.9mm.
Second, television is different from mobile phones. Consumers can accept lower sound quality and less clear picture quality when using mobile phones, but the requirements for television are completely different. Television is a product that consumers consume when they relax, and they need to provide it. Enough to enjoy and enjoy the quality and sound quality.
However, it is regrettable that, in order to balance the needs of these two aspects, TV manufacturers either lose sound quality to achieve ultra-thin, or increase the thickness and loss of ultra-thin aesthetics.
Dai Qingsong, vice president of Xiaomi TV, once stated that in order to bring the user a cinematic sound effect, sound effects are the original intention of Xiaomi TV 3's split. A shocking bass requires sufficient cavity volume, which is the physical limit of acoustics. Taking into account "ultra thin" and "sound effects", so far, split is the only solution. The appearance of split ensures the cinematic effect of sound quality.
More crucially, the split brings innovations in product models and enhances the user experience. For many users, changing TVs is not the same as changing phones, and the frequency of TV replacement is low. In addition, I would like to change the TV, but I feel troubled when I change it. "We want to change, but old TV does not put".
Professionals claim that one screen can be used for 20 years. If the TV is separated from the host computer and you want to change it, you can change the host directly. It is very convenient and the cost is not expensive. It is understood that the millet TV 3 host only 999 yuan.
Smart TV consists of three components: screen, audio, and motherboard. The "IQ" of the motherboard determines how high-definition video you can watch, play cool games, and install cool apps. However, the motherboard costs about 20%, and the screen costs about 70%. If the screen is separated from the host, only independent mainframes need to be replaced during the upgrade. This obviously reduces the cost. Thus, directly changing the consumer's consumption model will also win more users.
Some industry insiders have questioned that PCs have evolved from the split to the era of notebooks, and TVs have tested consumers' DIY capabilities. Some experts responded that at the moment when geeks are prevalent, upgrading hardware is common sense for consumers. Moreover, the birth of notebooks is mostly due to mobile demand rather than integration demand. Separated TVs can be upgraded flexibly and the host can change. Let TV move the mobile phone.
In fact, the bigger question is whether the split is a product innovation that every manufacturer dares to do and can do.
Why can't many manufacturers make a split?
According to Wang Chuan, the co-founder of millet and the father of Xiaomi TV, "Split TV is a very natural thing and does not require any inspiration. Isn't the computer separate? We came from the computer industry, so Split the most natural thing."
What needs to be mentioned is that Xiaomi started split TV two years ago, but it is only now that he finished the product. Wang Chuan explained that "the difficulty of splitting is to require chip support. We spent a lot of time convincing chip makers to split TV chips. Maybe more split TVs will be available next year." Samsung's rapid Follow-up shows that this expectation is being realized.
The concept of split TV was not proposed in these two years, and Xiaomi was not the first company to launch split TV. Previously, Haier and Samsung used a form of upgrade card to upgrade the hardware on a regular TV, but it was unsuccessful. The reason: They are not really split, because there is no product innovation. The millet split TV is a completely split design, ie the screen, host and speaker are all independent.
Dong Min, head of Owen Cloud Network's black power products, said that it is not difficult for the traditional color TV manufacturers who have been deeply cultivating the television industry for decades. It is not difficult for them to dare to abandon profits and dare not to master screen resources. The situation tolerated the screen replacement 20-year consumption cycle.
Different from the understanding of the industry, the real appeal of emerging Internet brands may not lie in the number of color TV screens, but in attracting a large number of users, and then using rich content to meet user demand for profits, which can be realized by the host computer. In addition, selling the host can also activate the old TV. For example, after connecting the Xiaomi TV host, ordinary TV can also be turned into a smart TV.
But the challenge for Internet brands is the match between the screen and the host. Therefore, the real pursuit of the Internet brand of products will make the screen very strong. The Internet industry has been developing for more than a decade, and it has increasingly demonstrated the importance of vertical integration, whether it is e-commerce or take-out, not to mention hardware. And those internet brands that rely on capital speculation will eventually fall in the cold winter of capital.
When Xiaomi TV 3 took only 1 month to grab the 60-inch TOP brand championship in November, Wang Chuan felt that the world still had the final say on the product.
The industry believes that the launch of a new product is not difficult, and it is difficult for the market to promote it on a large scale. TV has been quiet for nearly 20 years since liquid crystal and plasma replaced CRT. Although OLEDs and laser televisions have emerged in the middle, they are difficult to sell at high prices, and the market is rarely promoted.
According to the data report of Ovid Consulting, the retail volume of China's color TV market reached 44.1 million units in 2015, a year-on-year decrease of 1.1%; retail sales will reach 137.1 billion yuan, a year-on-year decrease of 6.2%. The technological innovation dividend of the flat panel display has basically been released. In the TV market, it is time for innovation.
Dong Min, head of Owen Cloud Network Black Power Products, said: "Split TV will become one of the trends in TV development in the next few years because he has really solved two bottlenecks in LCD TVs: one is the thickness, and the other is Sound.†He believes that Millet TV 3 has given the industry an inspiration and an innovative product model, leading the trend is inevitable.
Why Split TV?
Split TV is first shown in product innovation. With the replacement of liquid crystals for CRTs, TVs have become thinner. Now that the thickness has reached a bottleneck, the split has solved this pain point. Before splitting, the thickness of an ordinary 55-inch TV is about 15mm-25mm, and the thinnest TV is only 9.9mm.
Second, television is different from mobile phones. Consumers can accept lower sound quality and less clear picture quality when using mobile phones, but the requirements for television are completely different. Television is a product that consumers consume when they relax, and they need to provide it. Enough to enjoy and enjoy the quality and sound quality.
However, it is regrettable that, in order to balance the needs of these two aspects, TV manufacturers either lose sound quality to achieve ultra-thin, or increase the thickness and loss of ultra-thin aesthetics.
Dai Qingsong, vice president of Xiaomi TV, once stated that in order to bring the user a cinematic sound effect, sound effects are the original intention of Xiaomi TV 3's split. A shocking bass requires sufficient cavity volume, which is the physical limit of acoustics. Taking into account "ultra thin" and "sound effects", so far, split is the only solution. The appearance of split ensures the cinematic effect of sound quality.
More crucially, the split brings innovations in product models and enhances the user experience. For many users, changing TVs is not the same as changing phones, and the frequency of TV replacement is low. In addition, I would like to change the TV, but I feel troubled when I change it. "We want to change, but old TV does not put".
Professionals claim that one screen can be used for 20 years. If the TV is separated from the host computer and you want to change it, you can change the host directly. It is very convenient and the cost is not expensive. It is understood that the millet TV 3 host only 999 yuan.
Smart TV consists of three components: screen, audio, and motherboard. The "IQ" of the motherboard determines how high-definition video you can watch, play cool games, and install cool apps. However, the motherboard costs about 20%, and the screen costs about 70%. If the screen is separated from the host, only independent mainframes need to be replaced during the upgrade. This obviously reduces the cost. Thus, directly changing the consumer's consumption model will also win more users.
Some industry insiders have questioned that PCs have evolved from the split to the era of notebooks, and TVs have tested consumers' DIY capabilities. Some experts responded that at the moment when geeks are prevalent, upgrading hardware is common sense for consumers. Moreover, the birth of notebooks is mostly due to mobile demand rather than integration demand. Separated TVs can be upgraded flexibly and the host can change. Let TV move the mobile phone.
In fact, the bigger question is whether the split is a product innovation that every manufacturer dares to do and can do.
Why can't many manufacturers make a split?
According to Wang Chuan, the co-founder of millet and the father of Xiaomi TV, "Split TV is a very natural thing and does not require any inspiration. Isn't the computer separate? We came from the computer industry, so Split the most natural thing."
What needs to be mentioned is that Xiaomi started split TV two years ago, but it is only now that he finished the product. Wang Chuan explained that "the difficulty of splitting is to require chip support. We spent a lot of time convincing chip makers to split TV chips. Maybe more split TVs will be available next year." Samsung's rapid Follow-up shows that this expectation is being realized.
The concept of split TV was not proposed in these two years, and Xiaomi was not the first company to launch split TV. Previously, Haier and Samsung used a form of upgrade card to upgrade the hardware on a regular TV, but it was unsuccessful. The reason: They are not really split, because there is no product innovation. The millet split TV is a completely split design, ie the screen, host and speaker are all independent.
Dong Min, head of Owen Cloud Network's black power products, said that it is not difficult for the traditional color TV manufacturers who have been deeply cultivating the television industry for decades. It is not difficult for them to dare to abandon profits and dare not to master screen resources. The situation tolerated the screen replacement 20-year consumption cycle.
Different from the understanding of the industry, the real appeal of emerging Internet brands may not lie in the number of color TV screens, but in attracting a large number of users, and then using rich content to meet user demand for profits, which can be realized by the host computer. In addition, selling the host can also activate the old TV. For example, after connecting the Xiaomi TV host, ordinary TV can also be turned into a smart TV.
But the challenge for Internet brands is the match between the screen and the host. Therefore, the real pursuit of the Internet brand of products will make the screen very strong. The Internet industry has been developing for more than a decade, and it has increasingly demonstrated the importance of vertical integration, whether it is e-commerce or take-out, not to mention hardware. And those internet brands that rely on capital speculation will eventually fall in the cold winter of capital.
When Xiaomi TV 3 took only 1 month to grab the 60-inch TOP brand championship in November, Wang Chuan felt that the world still had the final say on the product.