Midea Water Purifier Half-price Selling Charity Sale

Since the outbreak of the benzene overburdened incident, some areas in Lanzhou have experienced a “water rush” situation. Many citizens have come to major supermarkets and shopping malls to buy water purifiers, causing a series of water purifiers in appliance stores to rush.

As a leader in the water purification industry, Midea quickly responded and contacted relevant government departments in Lanzhou City. After a short time of communication, it decided to first organize welfare homes and poor families under the street offices of Lanzhou agents. Donate a water purifier. Subsequently, urgently transferred 10,000 US water purifiers from neighboring provinces and cities to Lanzhou, launching half-price sales of public welfare promotions far below the market price. Midea Group also announced that it will successively send multiple batches of water purifiers to the Lanzhou market to ensure sufficient supply of water purification products to meet the health needs of more people.

The water purifiers donated by Midea Group to Lanzhou Welfare Institute, nursing homes and kindergartens have all been installed. At the same time, the vigorous promotion of water purification machines in the United States is proceeding in an orderly manner, and strives to improve the drinking water safety of residents in Lanzhou at the fastest speed.

The US Water Purifier Public Welfare Promotion has been held for a period of time and has been generally welcomed by consumers in Lanzhou. The enthusiasm of citizens for participating in activities has been rising. Moreover, in order to meet the needs of the general public for drinking healthy water, Midea Group has also deliberately extended the duration of activities and further expanded the scope of activities to facilitate citizens' participation in activities.

It is reported that in the weekend of April 19-20, two days of promotion, a large number of people came to the scene of public water purification machine public welfare promotion activities in the United States to consult with related issues of clean water. In order to cope with the rapid increase in consumer flow, Midea made comprehensive preparations in advance and laid down a massive "water purification congressional battle" with a four-step combination of "terminal promotion + plaza promotion + community promotion + bargaining". fist.

In order to provide better services to citizens participating in the activities, the scope of activities has also expanded to places such as city squares and communities, and with the help of large-scale roadshows, consumers' interest in participating in the US water purifier half-price sales activities has increased. Each square has a stack of hundreds of products, and equipped with a number of guides to solve the relevant doubts of the public in a timely manner.

In addition, Midea Group also combined this event with the “Free Trial” campaign to launch a telemarketing business so that Lanzhou citizens who had too late to participate in the event could easily get a water purification machine in the United States.

According to Jiao Wanjiang, director of the Marketing and Electrical Appliance Marketing Department of Midea Group, “We will strive to bring high-quality water purification products, good shopping experience and convenient purchase methods to consumers. This public welfare promotion All products are sold at half-price, and our goal is not to earn profits through activities but to fulfill the social responsibility of water-purification enterprise citizens in the United States at the first time. Through our efforts, the day of April 19th. The U.S. water purifier set a big breakthrough in selling one day's sales in the past one month!"

Experts in the industry said that in the event of excessive benzene over tap water in Lanzhou, Midea demonstrated the responsibility and charity spirit of industry leaders, effectively relieved the drinking water safety problems of local residents, and enabled consumers to deeply realize the important role of water purifiers. This will not only be beneficial to the promotion of the United States water purifier, but will also further promote the upgrading of consumers' family drinking water.